Design System
Building a Unified Design System for Citi Retail Services
Design & implementation of a Figma design system to support Citi Retail Services ecosystem spanning 20+ retail partners.
Design System
Building a Unified Design System for Citi Retail Services
Design & implementation of a Figma design system to support Citi Retail Services ecosystem spanning 20+ retail partners.
UX/UI Design
Information Architecture
Reimagining Citi's Customer Agent Experience
User research and redesign of an internal customer service tool for Citi. Improved usability, accessibility, and agent efficiency without disrupting a familiar workflow.
UX/UI Design
Information Architecture
Reimagining Citi's Customer Agent Experience
User research and redesign of an internal customer service tool for Citi. Improved usability, accessibility, and agent efficiency without disrupting a familiar workflow.
UI Design
Prototyping
ATM Experience Redesign
Redesign & prototype of 200+ Citi ATM screens impacting 65K+ ATMs across 20 countries.
UI Design
Prototyping
ATM Experience Redesign
Redesign & prototype of 200+ Citi ATM screens impacting 65K+ ATMs across 20 countries.
Don't take it from me...
Neha possesses that unique skill set of being a creative problem solver, a super organized project manager, a talented hands-on designer, and a patient teacher. I was lucky enough to have her join our team during one of our most complicated projects. She was able to breakdown the issues, come up with viable solutions, and execute those solutions while training each of our team members on new techniques. She saved us so much time and resources that we delivered the work before deadline, with every detail spot on, and supplying us with ideas for future improvements. If you are considering hiring Neha I am confident she can take on anything you give her and be an extremely valuable asset to your team. We miss her terribly!
Donna Nicholson
Creative Director @ Citi
Neha's work was consistently excellent, and she quickly established herself as an outstanding problem solver on our initiatives. One of her most impressive contributions was leading the creation of a new sub design system for one of our core products. She tackled this with exceptional attention to detail, ensuring every element was cohesive, scalable, and aligned with user needs—resulting in a more efficient and polished design foundation that benefited the entire team. What truly set Neha apart was her great work ethic and ability to perform at a high level under pressure. She is a fast learner, rapidly picking up new products, processes, and tools, with extensive hands-on expertise in Figma that allowed her to deliver high-fidelity prototypes and iterations efficiently.
Steven Henderson
Creative Director @ Citi
I had the pleasure of working with Neha for over six months at Citi. She brings an incredible attitude and is always a joy to collaborate with. Neha is a true Design Systems enthusiast. Citi’s design system is complex, spanning multiple brands and layers, and she joined our team with a well-thought-out plan that she executed flawlessly. She also provided clear tutorials to help the team use the system effectively. I would gladly recommend her anytime to lead or support the creation of a design system. Beyond her expertise in design systems, Neha has a strong eye for user experience and a holistic perspective. On projects we worked on together, she iterated thoughtfully and consistently delivered solutions that worked for all stakeholders. Working with her was a true pleasure.
Walter Pouchot
Creative Director @ Citi
Neha joined the design team in USPB at Citi from the analyst program and quickly proved herself as a rockstar UX designer. She approaches problems methodically and can quickly generate many viable ideas; she sees through projects to the successful completion, managing stakeholders easily while supporting her team members. Neha grew a lot as a leader on my team, taking on some big projects with ill-defined requirements, and creating a framework to advance the work in an organized fashion. She is at heart a systems thinker and really enjoys creating these frameworks. This was especially helpful when we created our new design system that has to support over 26 different brands. By leveraging design token references our design system will be easily extensible and we'll be thanking her long after she's gone. We'll definitely miss Neha but I'm sure she'll do great wherever she winds up!
Meg Roebling
Design Director @ Citi
I had the pleasure of working alongside Neha on the OneView design team, and she was a standout leader and teammate. She is excellent at driving projects and managing relationships with multiple stakeholders, keeping everyone aligned and moving forward. Working with her was such a joy! She is organized, open to feedback, and always creates a positive and collaborative environment. Her combination of leadership, communication, and organizational skills makes her someone I would 100+% work with again.
Sumin Chung
Product Designer @ Citi
I had the pleasure of working with Neha and was continually impressed by her growth, talent, and drive. She transitioned from design analyst to a confident designer in a short time, taking on major projects with ownership and clarity. She brings a rare mix of technical depth, strong design instinct, and a sharp eye for detail. Neha is also an excellent communicator who presents her work thoughtfully and explains her design decisions with confidence. Any team would be so lucky to have her!
Hoang Phi
Product Designer
Neha was one of my favorite designers to work with. Always available to connect at a moment’s notice, incredible attention to detail, a knack for project leadership - there aren’t enough good things I can say about her. To any hiring manager, recruiter or creative director reading this, don’t think twice; add Neha to your team!
Nick Say
Content Writer @ Citi
Phenomenal to work with, Neha kills it every time, super detailed and proactive on every project I’ve done with her. Always in on the conversation and collaborating with the rest of the team, she also single-handedly (pretty much haha) helped get our new design system off the ground. Super great at her job, any company will be lucky to have her on their team 🔥
Joshua Jaime
Product Designer @ Citi
Neha is an individual who can learn a brand new skill quickly, apply what she has learned and then teach it to others. She has a sincere interest in her work and more importantly the people she works with. Neha is a problem solver and will seek out the information she needs to not only build a product, but helps support a team. She will always have a place in my design organization, inside or outside of Citi.
Mark Rudd
Design Director @ Citi
I had the privilege to work with Neha for a year at Citi during her Partnerships rotation and she was an unbelievably strong asset to our team. She is extremely intelligent and has an amazing ability to grasp concepts, learn new skills, and quickly turn around and teach them to others in an easy-to-digest way. Our team has benefited so much from having Neha around during some huge shifts here at Citi, including changes in our team structure, everyday design software, and the remote to hybrid work environment. EVERY team needs a Neha, and I hope that I can be so lucky as to have the opportunity to work with her again. (:
Amanda Norman
Sr. UX Designer @ Chase
I worked with Neha at Citi and can confidently say that any team would be lucky to have her. As a Digital UX Designer, Neha consistently delivered high-quality work, met deadlines, and handled complex challenges with clarity and professionalism.
Janardan Culver
Content Writer @ Citi
Neha possesses that unique skill set of being a creative problem solver, a super organized project manager, a talented hands-on designer, and a patient teacher. I was lucky enough to have her join our team during one of our most complicated projects. She was able to breakdown the issues, come up with viable solutions, and execute those solutions while training each of our team members on new techniques. She saved us so much time and resources that we delivered the work before deadline, with every detail spot on, and supplying us with ideas for future improvements. If you are considering hiring Neha I am confident she can take on anything you give her and be an extremely valuable asset to your team. We miss her terribly!
Donna Nicholson
Creative Director @ Citi
Neha's work was consistently excellent, and she quickly established herself as an outstanding problem solver on our initiatives. One of her most impressive contributions was leading the creation of a new sub design system for one of our core products. She tackled this with exceptional attention to detail, ensuring every element was cohesive, scalable, and aligned with user needs—resulting in a more efficient and polished design foundation that benefited the entire team. What truly set Neha apart was her great work ethic and ability to perform at a high level under pressure. She is a fast learner, rapidly picking up new products, processes, and tools, with extensive hands-on expertise in Figma that allowed her to deliver high-fidelity prototypes and iterations efficiently.
Steven Henderson
Creative Director @ Citi
I had the pleasure of working with Neha for over six months at Citi. She brings an incredible attitude and is always a joy to collaborate with. Neha is a true Design Systems enthusiast. Citi’s design system is complex, spanning multiple brands and layers, and she joined our team with a well-thought-out plan that she executed flawlessly. She also provided clear tutorials to help the team use the system effectively. I would gladly recommend her anytime to lead or support the creation of a design system. Beyond her expertise in design systems, Neha has a strong eye for user experience and a holistic perspective. On projects we worked on together, she iterated thoughtfully and consistently delivered solutions that worked for all stakeholders. Working with her was a true pleasure.
Walter Pouchot
Creative Director @ Citi
Neha joined the design team in USPB at Citi from the analyst program and quickly proved herself as a rockstar UX designer. She approaches problems methodically and can quickly generate many viable ideas; she sees through projects to the successful completion, managing stakeholders easily while supporting her team members. Neha grew a lot as a leader on my team, taking on some big projects with ill-defined requirements, and creating a framework to advance the work in an organized fashion. She is at heart a systems thinker and really enjoys creating these frameworks. This was especially helpful when we created our new design system that has to support over 26 different brands. By leveraging design token references our design system will be easily extensible and we'll be thanking her long after she's gone. We'll definitely miss Neha but I'm sure she'll do great wherever she winds up!
Meg Roebling
Design Director @ Citi
I had the pleasure of working alongside Neha on the OneView design team, and she was a standout leader and teammate. She is excellent at driving projects and managing relationships with multiple stakeholders, keeping everyone aligned and moving forward. Working with her was such a joy! She is organized, open to feedback, and always creates a positive and collaborative environment. Her combination of leadership, communication, and organizational skills makes her someone I would 100+% work with again.
Sumin Chung
Product Designer @ Citi
I had the pleasure of working with Neha and was continually impressed by her growth, talent, and drive. She transitioned from design analyst to a confident designer in a short time, taking on major projects with ownership and clarity. She brings a rare mix of technical depth, strong design instinct, and a sharp eye for detail. Neha is also an excellent communicator who presents her work thoughtfully and explains her design decisions with confidence. Any team would be so lucky to have her!
Hoang Phi
Product Designer
Neha was one of my favorite designers to work with. Always available to connect at a moment’s notice, incredible attention to detail, a knack for project leadership - there aren’t enough good things I can say about her. To any hiring manager, recruiter or creative director reading this, don’t think twice; add Neha to your team!
Nick Say
Content Writer @ Citi
Phenomenal to work with, Neha kills it every time, super detailed and proactive on every project I’ve done with her. Always in on the conversation and collaborating with the rest of the team, she also single-handedly (pretty much haha) helped get our new design system off the ground. Super great at her job, any company will be lucky to have her on their team 🔥
Joshua Jaime
Product Designer @ Citi
Neha is an individual who can learn a brand new skill quickly, apply what she has learned and then teach it to others. She has a sincere interest in her work and more importantly the people she works with. Neha is a problem solver and will seek out the information she needs to not only build a product, but helps support a team. She will always have a place in my design organization, inside or outside of Citi.
Mark Rudd
Design Director @ Citi
I had the privilege to work with Neha for a year at Citi during her Partnerships rotation and she was an unbelievably strong asset to our team. She is extremely intelligent and has an amazing ability to grasp concepts, learn new skills, and quickly turn around and teach them to others in an easy-to-digest way. Our team has benefited so much from having Neha around during some huge shifts here at Citi, including changes in our team structure, everyday design software, and the remote to hybrid work environment. EVERY team needs a Neha, and I hope that I can be so lucky as to have the opportunity to work with her again. (:
Amanda Norman
Sr. UX Designer @ Chase
I worked with Neha at Citi and can confidently say that any team would be lucky to have her. As a Digital UX Designer, Neha consistently delivered high-quality work, met deadlines, and handled complex challenges with clarity and professionalism.
Janardan Culver
Content Writer @ Citi
Neha possesses that unique skill set of being a creative problem solver, a super organized project manager, a talented hands-on designer, and a patient teacher. I was lucky enough to have her join our team during one of our most complicated projects. She was able to breakdown the issues, come up with viable solutions, and execute those solutions while training each of our team members on new techniques. She saved us so much time and resources that we delivered the work before deadline, with every detail spot on, and supplying us with ideas for future improvements. If you are considering hiring Neha I am confident she can take on anything you give her and be an extremely valuable asset to your team. We miss her terribly!
Donna Nicholson
Creative Director @ Citi
Neha's work was consistently excellent, and she quickly established herself as an outstanding problem solver on our initiatives. One of her most impressive contributions was leading the creation of a new sub design system for one of our core products. She tackled this with exceptional attention to detail, ensuring every element was cohesive, scalable, and aligned with user needs—resulting in a more efficient and polished design foundation that benefited the entire team. What truly set Neha apart was her great work ethic and ability to perform at a high level under pressure. She is a fast learner, rapidly picking up new products, processes, and tools, with extensive hands-on expertise in Figma that allowed her to deliver high-fidelity prototypes and iterations efficiently.
Steven Henderson
Creative Director @ Citi
I had the pleasure of working with Neha for over six months at Citi. She brings an incredible attitude and is always a joy to collaborate with. Neha is a true Design Systems enthusiast. Citi’s design system is complex, spanning multiple brands and layers, and she joined our team with a well-thought-out plan that she executed flawlessly. She also provided clear tutorials to help the team use the system effectively. I would gladly recommend her anytime to lead or support the creation of a design system. Beyond her expertise in design systems, Neha has a strong eye for user experience and a holistic perspective. On projects we worked on together, she iterated thoughtfully and consistently delivered solutions that worked for all stakeholders. Working with her was a true pleasure.
Walter Pouchot
Creative Director @ Citi
Neha joined the design team in USPB at Citi from the analyst program and quickly proved herself as a rockstar UX designer. She approaches problems methodically and can quickly generate many viable ideas; she sees through projects to the successful completion, managing stakeholders easily while supporting her team members. Neha grew a lot as a leader on my team, taking on some big projects with ill-defined requirements, and creating a framework to advance the work in an organized fashion. She is at heart a systems thinker and really enjoys creating these frameworks. This was especially helpful when we created our new design system that has to support over 26 different brands. By leveraging design token references our design system will be easily extensible and we'll be thanking her long after she's gone. We'll definitely miss Neha but I'm sure she'll do great wherever she winds up!
Meg Roebling
Design Director @ Citi
I had the pleasure of working alongside Neha on the OneView design team, and she was a standout leader and teammate. She is excellent at driving projects and managing relationships with multiple stakeholders, keeping everyone aligned and moving forward. Working with her was such a joy! She is organized, open to feedback, and always creates a positive and collaborative environment. Her combination of leadership, communication, and organizational skills makes her someone I would 100+% work with again.
Sumin Chung
Product Designer @ Citi
I had the pleasure of working with Neha and was continually impressed by her growth, talent, and drive. She transitioned from design analyst to a confident designer in a short time, taking on major projects with ownership and clarity. She brings a rare mix of technical depth, strong design instinct, and a sharp eye for detail. Neha is also an excellent communicator who presents her work thoughtfully and explains her design decisions with confidence. Any team would be so lucky to have her!
Hoang Phi
Product Designer
Neha was one of my favorite designers to work with. Always available to connect at a moment’s notice, incredible attention to detail, a knack for project leadership - there aren’t enough good things I can say about her. To any hiring manager, recruiter or creative director reading this, don’t think twice; add Neha to your team!
Nick Say
Content Writer @ Citi
Phenomenal to work with, Neha kills it every time, super detailed and proactive on every project I’ve done with her. Always in on the conversation and collaborating with the rest of the team, she also single-handedly (pretty much haha) helped get our new design system off the ground. Super great at her job, any company will be lucky to have her on their team 🔥
Joshua Jaime
Product Designer @ Citi
Neha is an individual who can learn a brand new skill quickly, apply what she has learned and then teach it to others. She has a sincere interest in her work and more importantly the people she works with. Neha is a problem solver and will seek out the information she needs to not only build a product, but helps support a team. She will always have a place in my design organization, inside or outside of Citi.
Mark Rudd
Design Director @ Citi
I had the privilege to work with Neha for a year at Citi during her Partnerships rotation and she was an unbelievably strong asset to our team. She is extremely intelligent and has an amazing ability to grasp concepts, learn new skills, and quickly turn around and teach them to others in an easy-to-digest way. Our team has benefited so much from having Neha around during some huge shifts here at Citi, including changes in our team structure, everyday design software, and the remote to hybrid work environment. EVERY team needs a Neha, and I hope that I can be so lucky as to have the opportunity to work with her again. (:
Amanda Norman
Sr. UX Designer @ Chase
I worked with Neha at Citi and can confidently say that any team would be lucky to have her. As a Digital UX Designer, Neha consistently delivered high-quality work, met deadlines, and handled complex challenges with clarity and professionalism.
Janardan Culver
Content Writer @ Citi
Neha possesses that unique skill set of being a creative problem solver, a super organized project manager, a talented hands-on designer, and a patient teacher. I was lucky enough to have her join our team during one of our most complicated projects. She was able to breakdown the issues, come up with viable solutions, and execute those solutions while training each of our team members on new techniques. She saved us so much time and resources that we delivered the work before deadline, with every detail spot on, and supplying us with ideas for future improvements. If you are considering hiring Neha I am confident she can take on anything you give her and be an extremely valuable asset to your team. We miss her terribly!
Donna Nicholson
Creative Director @ Citi
Neha's work was consistently excellent, and she quickly established herself as an outstanding problem solver on our initiatives. One of her most impressive contributions was leading the creation of a new sub design system for one of our core products. She tackled this with exceptional attention to detail, ensuring every element was cohesive, scalable, and aligned with user needs—resulting in a more efficient and polished design foundation that benefited the entire team. What truly set Neha apart was her great work ethic and ability to perform at a high level under pressure. She is a fast learner, rapidly picking up new products, processes, and tools, with extensive hands-on expertise in Figma that allowed her to deliver high-fidelity prototypes and iterations efficiently.
Steven Henderson
Creative Director @ Citi
I had the pleasure of working with Neha for over six months at Citi. She brings an incredible attitude and is always a joy to collaborate with. Neha is a true Design Systems enthusiast. Citi’s design system is complex, spanning multiple brands and layers, and she joined our team with a well-thought-out plan that she executed flawlessly. She also provided clear tutorials to help the team use the system effectively. I would gladly recommend her anytime to lead or support the creation of a design system. Beyond her expertise in design systems, Neha has a strong eye for user experience and a holistic perspective. On projects we worked on together, she iterated thoughtfully and consistently delivered solutions that worked for all stakeholders. Working with her was a true pleasure.
Walter Pouchot
Creative Director @ Citi
Neha joined the design team in USPB at Citi from the analyst program and quickly proved herself as a rockstar UX designer. She approaches problems methodically and can quickly generate many viable ideas; she sees through projects to the successful completion, managing stakeholders easily while supporting her team members. Neha grew a lot as a leader on my team, taking on some big projects with ill-defined requirements, and creating a framework to advance the work in an organized fashion. She is at heart a systems thinker and really enjoys creating these frameworks. This was especially helpful when we created our new design system that has to support over 26 different brands. By leveraging design token references our design system will be easily extensible and we'll be thanking her long after she's gone. We'll definitely miss Neha but I'm sure she'll do great wherever she winds up!
Meg Roebling
Design Director @ Citi
I had the pleasure of working alongside Neha on the OneView design team, and she was a standout leader and teammate. She is excellent at driving projects and managing relationships with multiple stakeholders, keeping everyone aligned and moving forward. Working with her was such a joy! She is organized, open to feedback, and always creates a positive and collaborative environment. Her combination of leadership, communication, and organizational skills makes her someone I would 100+% work with again.
Sumin Chung
Product Designer @ Citi
I had the pleasure of working with Neha and was continually impressed by her growth, talent, and drive. She transitioned from design analyst to a confident designer in a short time, taking on major projects with ownership and clarity. She brings a rare mix of technical depth, strong design instinct, and a sharp eye for detail. Neha is also an excellent communicator who presents her work thoughtfully and explains her design decisions with confidence. Any team would be so lucky to have her!
Hoang Phi
Product Designer
Neha was one of my favorite designers to work with. Always available to connect at a moment’s notice, incredible attention to detail, a knack for project leadership - there aren’t enough good things I can say about her. To any hiring manager, recruiter or creative director reading this, don’t think twice; add Neha to your team!
Nick Say
Content Writer @ Citi
Phenomenal to work with, Neha kills it every time, super detailed and proactive on every project I’ve done with her. Always in on the conversation and collaborating with the rest of the team, she also single-handedly (pretty much haha) helped get our new design system off the ground. Super great at her job, any company will be lucky to have her on their team 🔥
Joshua Jaime
Product Designer @ Citi
Neha is an individual who can learn a brand new skill quickly, apply what she has learned and then teach it to others. She has a sincere interest in her work and more importantly the people she works with. Neha is a problem solver and will seek out the information she needs to not only build a product, but helps support a team. She will always have a place in my design organization, inside or outside of Citi.
Mark Rudd
Design Director @ Citi
I had the privilege to work with Neha for a year at Citi during her Partnerships rotation and she was an unbelievably strong asset to our team. She is extremely intelligent and has an amazing ability to grasp concepts, learn new skills, and quickly turn around and teach them to others in an easy-to-digest way. Our team has benefited so much from having Neha around during some huge shifts here at Citi, including changes in our team structure, everyday design software, and the remote to hybrid work environment. EVERY team needs a Neha, and I hope that I can be so lucky as to have the opportunity to work with her again. (:
Amanda Norman
Sr. UX Designer @ Chase
I worked with Neha at Citi and can confidently say that any team would be lucky to have her. As a Digital UX Designer, Neha consistently delivered high-quality work, met deadlines, and handled complex challenges with clarity and professionalism.
Janardan Culver
Content Writer @ Citi